About Midland

About us

From agriculture to feeding and deboning to packing, we aim to maintain the highest standards during every step from the farm to your plate – ensuring superior, delicious, succulent meat.

Our goal is to become the trusted name in quality meat and to be known for our excellent service, high standards and innovation.

During this process, we’re also committed to a strict policy of maintaining the five rights of farm animals:

· Their rights to freedom of movement
· Free access to fresh feed and water at all times
· Appropriate healthcare
· Freedom from injury and suffering
· Freedom from harassment

This vision stems from our proud heritage and ethics, a legacy we want to maintain and build on as we continually grow our business.

To consistently provide the highest possible quality meat and meat products, services and customer experience

– making our brand synonymous with excellence.

OUR TEAM

At Midland Group, we know that people, not profits, are the buildings blocks of success.

That’s why we recruit the best individuals and empower them through on-going training, research and technology. In our constant quest for excellence, we task them to provide only the best possible service, and reward them for their efforts.

We currently boast a staff complement of 850 and are continually expanding.

Jacques Beukes

DIRECTOR

Midland Group of Companies

Rikus Reynders

DIRECTOR

Midland Group of Companies

André Janse van Rensburg

DIRECTOR

Midland Group of Companies

Our History

Edwin Claassen buys two butcheries after learning the livestock farming-ropes from his father, Lewies Claassen.

His farms produce a record harvest of 10,000 tons. With this money, he pays off his debt and buys Wolwehoek Abattoir. That same year, he starts a large-scale feedlot at Gysberthoek.

Piet Snyman joins the fold. Together with Edwin, the two lay the groundwork for the success Midland Group would later achieve.

Midland Group is founded and Frankfort Abattoir is added to the complement of properties.

Edwin, along with two partners, builds the first factory, Midland Meat, to process carcasses.

Shelanti Game Reserve is established with a 9,500ha piece of land at Marken.

The group buys Vereeniging Abattoir and Edwin’s son, Louis Hendrik Claassen, joins the group.

Midland Tannery is founded to process hides from the group’s meat production activities.

Another feedlot is acquired in Bethlehem.

Midland Group holds its first auction with Stud Game Breeders.

Midland Aviation is established to provide chartered flights to Shelanti and other destinations.

Louis Hendrik becomes director of Midland Group.

Tragiese verlies van beide Louis Hendrik Claassen en Piet Snyman.

OUR LEADERSHIP TEAM

EDWIN CLAASSEN Director Midland Group of Companies

JACQUES BEUKES Director Midland Group of Companies

RUDIE NIEUWOUDT Director Midland Tannery (Pty) Ltd.

RIKUS REYNDERS Director Fabvelis (Pty) Ltd. and EAC Group Holdings (Pty) Ltd.

Edwin Claassen - beloved father, visionary, and founder passes away. We honour the memory and remarkable legacy of the man who started it all.

Fleet

Managing and monitoring every step of the way from the farm to your plate is key in providing the high-quality products we’ve become known for…

View Our Fleet

Workshop

Our in-house workshop is staffed by skilled technicians and mechanics, ensuring our machinery and vehicles maintain peak performance, delivering superior products you can trust.

View Our Workshop