HISTORY

1969

Edwin Claassen buys two butcheries after learning the livestock farming-ropes from his father, Lewies Claassen. The success of these enterprises makes it possible for him to purchase three farms in the next few years.

1980

His farms produce a record harvest of 10,000 tons. With this money, he pays off his debt and buys Wolwehoek Abattoir. That same year, he starts a large-scale feedlot at Gysberthoek.

1985

Piet Snyman joins the fold. Together with Edwin, the two lay the groundwork for the success Midland Group would later achieve.

1986

Midland Group is founded and Frankfort Abattoir is added to the complement of properties.

1987

Edwin, along with two partners, builds the first factory, Midland Meat, to process carcasses.

1996

Shelanti Game Reserve is established with a 9,500ha piece of land at Marken. Blokhuis Abattoir and Feedlot, in Harrismith, is also acquired – allowing Midland Group to provide to the Halaal market in Kwa-Zulu Natal.

1997

The group buys Vereeniging Abattoir and establishes a processing factory that produces burger patties. Edwin’s son, Louis Hendrik Claassen, joins the group.

1998

Midland Tannery is founded to process hides from the group’s meat production activities.

2000

Another feedlot is acquired in Bethlehem.

2007

Midland Group holds its first auction with Stud Game Breeders.

2010

Midland Aviation is established to provide chartered flights to Shelanti and other destinations.

2011

Louis Hendrik becomes director of Midland Group.

OUR TEAM

At Midland Group, we know that people, not profits, are the buildings blocks of success.

That’s why we recruit the best individuals and empower them through on-going training, research and technology. In our constant quest for excellence, we task them to provide only the best possible service, and reward them for their efforts.

We currently boast a staff complement of 1,100 and are continually expanding.

Edwin Claassen

Director
Midland Group of Companies

Bok Pretorius

Director
Midland Group of Companies

Rikus Reynders

Director
Fabvleis (Pty) Ltd. and
EAC Group Holdings (Pty) Ltd.

Jacques Beukes

Director
Midland Group of Companies

Rudie Nieuwoudt

Director
Midland Tannery (Pty) Ltd.

OUR VISION

From agriculture to feeding and deboning to packing, we aim to maintain the highest standards during every step from the farm to your plate – ensuring superior, delicious, succulent meat.

Our goal is to become the trusted name in quality meat and to be known for our excellent service, high standards and innovation.

During this process, we’re also committed to a strict policy of maintaining the five rights of farm animals:

  • Their rights to freedom of movement,
  • Free access to fresh feed and water at all times
  • Appropriate healthcare, 
  • Freedom from injury and suffering
  • Freedom from harassment.

This vision stems from our proud heritage and ethics, a legacy we want to maintain and build on as we continually grow our business.

OUR MISSION

To consistently provide the highest possible quality meat and meat products, services and customer experience – making our brand synonymous with excellence.

FLEET

Managing and monitoring every step of the way from the farm to your plate is key in providing the high-quality products we’ve become known for. To do this, we have a large fleet of light-, medium-, and heavy-duty specialised vehicles to transport the bulk of our produce, livestock and meat products over both short and long distances.

Our livestock vehicles are modified to prevent injuries, minimize stress and keep animals as comfortable as possible; while our agricultural vehicles and refrigerated delivery trucks are modified to ensure absolute freshness of every item transported.

By employing the most advanced fleet monitoring practices, maintaining strict hygiene standards and servicing our top-of-the-line vehicles at our in-house workshop, we can ensure that everything we transport will arrive safe and sound and perfectly healthy.